https://asorank.net/blog/ App store optimisation guides for the Apple App Store and Google Play. en Thu, 12 Nov 2026 04:35:55 GMT https://asorank.net/blog/are-app-store-reviews-fake/ https://asorank.net/blog/are-app-store-reviews-fake/ Thu, 12 Nov 2026 04:35:55 GMT People ask me: are app store reviews fake, or is the competitor just better? Bought ratings are a negative asset on both stores. What to fix instead. https://asorank.net/blog/app-store-impressions-vs-conversion-rate/ https://asorank.net/blog/app-store-impressions-vs-conversion-rate/ Wed, 11 Nov 2026 04:30:31 GMT Impressions down, conversion up — good or bad? Not until you split app store impressions by source. Four cells, four diagnoses, and the layer to fix. https://asorank.net/blog/how-app-store-ranking-works/ https://asorank.net/blog/how-app-store-ranking-works/ Tue, 10 Nov 2026 04:26:45 GMT Nobody knows the exact weighting of the App Store ranking algorithm, and you cannot optimise a rank. Here are the three signal groups stores actually read. https://asorank.net/blog/keyword-cannibalisation-in-app-stores/ https://asorank.net/blog/keyword-cannibalisation-in-app-stores/ Mon, 09 Nov 2026 04:11:24 GMT Keyword cannibalisation in App Store search has two shapes: your apps competing with each other, and one app competing with itself. The fixes are opposite. https://asorank.net/blog/app-store-keyword-density-myth/ https://asorank.net/blog/app-store-keyword-density-myth/ Sun, 08 Nov 2026 04:14:02 GMT App Store keyword density came over from web SEO and never fit store search. Why the idea is broken, the three costs of stuffing, and a quick self-audit. https://asorank.net/blog/how-to-read-keyword-difficulty/ https://asorank.net/blog/how-to-read-keyword-difficulty/ Sat, 07 Nov 2026 04:11:11 GMT Keyword difficulty is the most quoted and most misread number in ASO. What it actually measures, why low scores often warn rather than invite, and what to… https://asorank.net/blog/app-store-keyword-field-mistakes/ https://asorank.net/blog/app-store-keyword-field-mistakes/ Fri, 06 Nov 2026 05:30:11 GMT The keyword field is invisible to users, so it gets filled once and never reopened. Five mistakes that waste it, what each one costs, and why its value… https://asorank.net/blog/competitor-keyword-research-method/ https://asorank.net/blog/competitor-keyword-research-method/ Thu, 05 Nov 2026 05:50:50 GMT How to mine competitor keywords for the gaps you missed and the words not worth fighting for: four public sources, three filters, and the cases where the… https://asorank.net/blog/keyword-install-campaigns-explained/ https://asorank.net/blog/keyword-install-campaigns-explained/ Wed, 04 Nov 2026 05:09:59 GMT What keyword install campaigns actually do, when they are worth paying for, when we would rather you did not, and how to verify the results yourself,… https://asorank.net/blog/app-store-screenshot-design-guide/ https://asorank.net/blog/app-store-screenshot-design-guide/ Tue, 03 Nov 2026 12:10:00 GMT Most users judge your app from its screenshots before reading a single word of copy, so a first frame that fails to say what they get means a leaking funnel. https://asorank.net/blog/google-play-short-description-tips/ https://asorank.net/blog/google-play-short-description-tips/ Mon, 02 Nov 2026 12:10:00 GMT The short description is one of the few Play Store fields both indexed by the algorithm and read by real humans — here is how to write one that converts… https://asorank.net/blog/app-title-and-subtitle-optimisation/ https://asorank.net/blog/app-title-and-subtitle-optimisation/ Sun, 01 Nov 2026 12:10:00 GMT Your title and subtitle are the highest-value indexable fields you own, and this piece argues they should be budgeted for being found before being tapped,… https://asorank.net/blog/app-store-optimisation-checklist-18-checks-before-you-ship/ https://asorank.net/blog/app-store-optimisation-checklist-18-checks-before-you-ship/ Sat, 31 Oct 2026 12:10:50 GMT The ASO checks we run before any listing goes live or gets a rewrite — metadata, creatives, localisation, tracking, plus the order to fix things in when… https://asorank.net/blog/how-to-choose-app-store-keywords-that-actually-convert/ https://asorank.net/blog/how-to-choose-app-store-keywords-that-actually-convert/ Sat, 31 Oct 2026 12:10:50 GMT Keyword selection is a trade-off between volume, difficulty and intent. The order you weigh them in matters more than any single number — here's how we do it.